Movin’ on out – Blog moving to www.robgorrie.com

Well, with the company move to a bigger office and my Chief Architect at ADCENTRICITY now actually allowing me to play with my own linux server (yes, despite my focus on advertising, I am a bit of a propeller head), I’ve decided to move my blog to nice new digs on my own server.

I’ll maintain this blog for a little while and maybe even do some dual posting but from here on in, you should repoint your browsers to:

http://www.robgorrie.com/ 

For direct feeds for those with readers, if you can update to

http://www.robgorrie.com/feed/

Or for those with FeedBurner:

http://feeds.feedburner.com/robgorrie/feed

Hopefully I’ll be adding a few new toys and features but I’ve outgrown the basic toys on WordPress.com, so the move was necessary.

Cheers All!  And to all those Canadian readers, Happy Thanksgiving!

Rob

 

In-Store Spending trumps Internet Advertising in Growth

This blog (and post) have moved to:

http://www.robgorrie.com/2007/09/28/in-store-spending-trumps-internet-advertising-in-growth/

Please update your bookmarks

 

Air Canada & the 2D Bar Code

This post has been moved.

Please see: http://www.robgorrie.com/2007/09/25/air-canada-the-2d-bar-code/ and update your bookmarks

 

OOH Ad Spends Up Due To Digital Signage

This post (and blog) have moved to:

http://www.robgorrie.com/2007/09/24/ooh-ad-spends-up-due-to-digital-signage/

Please update your bookmarks

 

The “Path” to Digital Signage Success

this article (and blog) have been moved.

Please see http://www.robgorrie.com/2007/09/19/the-path-to-digital-signage-success/

and update your bookmarks.

 

It’s not the (Digital Signage) “Medium”, Silly!

When critics of advertising on Digital Signage decide to crticize our industry, they generally group everything (locations, venue types, positioning, Operator competence/ quality, content quality/relevance, ad quality/relevance, audience, measurement) into one big picture, hang it on the wall and then go to town by throwing darts over their shoulder.

That’s like saying the TV medium failed an ad campaign because household TVs, on average, aren’t big enough…

 

“Adlets” for Digital Signage

Via Mediapost, originally

Dwell time, Schmell Time! 

Unlike the Nielsen studies on various networks (who shall remain nameless) that have come out recently extolling the idea that consumers sit around for countless hours mindlessly watching that oh-so-engaging Digital Signage content that’s out there, some less partisan studies I’ve been privy to actually support the idea that SOME viewership habits on Digital Signage are more in line with a “glance medium” wherein 3-15 seconds is the most you’ll really get a consumer to be attracted to a display.  Obviously this depends on the dwell time of the venue.

 

Digital Graffiti on Digital Signage

The contents of this post (and this blog) have moved.

Please see: http://www.robgorrie.com/2007/08/24/digital-graffiti-on-digital-signage/

and update your bookmarks

 

And They Say Digital Signage Is An Immature Medium?

And buyers and brands say Digital Signage has problems? Try traditional OOH!

What you’re looking at above is a Viacom outdoor sign that’s near my house.  It’s a series of pictures I had to take while I was out for a dinner with a friend because I was blown away that

A.) A company would have the audacity to actually rent the side of a building for ad space that could only be seen by someone whose neck was permanently rotated right 45 degrees and up 45 degrees.
B.) That a Brand would feel comfortable paying for an OOH space that only 10% of passers-by would notice

 

Digital Signage Mixer – Part IV…or Something

Raji and the folks at Artisan have announced another in a long line of successful Digital Signage Industry mixers.

Details:

When:  Thursday August 30th, 2007
Where: Alice Fazooli’s Downtown Toronto (Adelaide and John)
Time: 6pm till whenever…

For those who haven’t been/are unaware, these mixers are tres informal and really just a “meeting of the minds” type of “get to know your Digital Signage Industry Players” type of thing…always fun. 

Hope to see you there!

Rob