October 8, 2007
Well, with the company move to a bigger office and my Chief Architect at ADCENTRICITY now actually allowing me to play with my own linux server (yes, despite my focus on advertising, I am a bit of a propeller head), I’ve decided to move my blog to nice new digs on my own server.
I’ll maintain this blog for a little while and maybe even do some dual posting but from here on in, you should repoint your browsers to:
For direct feeds for those with readers, if you can update to
Or for those with FeedBurner:
Hopefully I’ll be adding a few new toys and features but I’ve outgrown the basic toys on WordPress.com, so the move was necessary.
Cheers All! And to all those Canadian readers, Happy Thanksgiving!
September 25, 2007
This post has been moved.
Please see: http://www.robgorrie.com/2007/09/25/air-canada-the-2d-bar-code/ and update your bookmarks
September 19, 2007
this article (and blog) have been moved.
Please see http://www.robgorrie.com/2007/09/19/the-path-to-digital-signage-success/
and update your bookmarks.
September 13, 2007
When critics of advertising on Digital Signage decide to crticize our industry, they generally group everything (locations, venue types, positioning, Operator competence/ quality, content quality/relevance, ad quality/relevance, audience, measurement) into one big picture, hang it on the wall and then go to town by throwing darts over their shoulder.
That’s like saying the TV medium failed an ad campaign because household TVs, on average, aren’t big enough…
August 27, 2007
Via Mediapost, originally
Dwell time, Schmell Time!
Unlike the Nielsen studies on various networks (who shall remain nameless) that have come out recently extolling the idea that consumers sit around for countless hours mindlessly watching that oh-so-engaging Digital Signage content that’s out there, some less partisan studies I’ve been privy to actually support the idea that SOME viewership habits on Digital Signage are more in line with a “glance medium” wherein 3-15 seconds is the most you’ll really get a consumer to be attracted to a display. Obviously this depends on the dwell time of the venue.