I use this blog as my spot to publicly ponder happenings in the Digital Signage space, specifically targeted at the advertising, content, media and use of the medium.
I’ve got to start with a disclaimer that I do own a company that sells media to brands and media agencies across North America but I do my best to keep my corporate life out of my personal rants here. My interest in having this blog is to try and get the understanding level up and allow for communication of what works and what doesn’t in the space so everyone involved (brands, buyers, networks, integrators, hardware providers, researchers, etc) wins and the industry makes great strides in helping people use it for their various needs.
In terms of me:
The Formal Version:
Rob Gorrie is the President and Founder of ADCENTRICITY, a Digital Signage media service which allows Brands and Buyers a “1 Buy, 1 Bill” solution, allowing strategic media buying decisions and effective media spends. Previously, he was head of Interactive and Interactive Point of Purchase at Gorrie Marketing and President of TheCiti.com, an online advertising/marketing and software development company. Rob attended the University of Western Ontario.
Informally:
Born and raised in Toronto, I spent most of my formative years traveling around Canada on work and schooling only to get the bright idea after University of starting a web development and marketing shop at the start of the dot com boom. After surviving the bust and getting very involved with Telco, Banking, CPG, Travel and a number of other industries, I decided to turn my attention to Digital Signage (both merchandising and advertising versions) in cooperation with the family business, which is in-store merchandising and Point-of-Purchase displays.
That led very quickly to getting to know a number of the early pioneers in the space, whom I learned a ton from. Fresh with my new found knowledge and having seen the rise of advertising online, I decided to combine my in-store knowledge, software knowledge, advertising/creative knowledge and Digital Signage knowledge into ADCENTRICITY to help Brands and Media Buyers make use of an up and coming new medium.
The real deal? I like starting things. Team building, Project Building, Company building, Concept Building…you name it. Most of my time has, to date, been spent on really bleeding edge or complex projects. If I can learn to make a career out of this “start and eject” model, that’d be my utopia….especially since working for others hasn’t worked so well for me in the past. 
You can get me at: robatdigitalads {@} gmail.com. I’m currently shacking up in Toronto, my original home but travel frequently.
Top-line:
Entrepreneur & Concept Developer on the eternal hunt for the next rush4 Key areas of top-level expertise;
-Online Marketing & Advertising
-Software/Online Product Development
-Retail
-Interactive Point of PurchaseKey Skills:
-Entrepreneurial and self motivated executive with in-depth experience in numerous industries including telecommunications, financial services, travel, automotive, consumer electronics and consumer goods / consumables.
-Over 10 years of marketing and technology solutions for Fortune 500 companies, consistently solving corporate marketing and business objectives and needs.
More Info Here:
Ultimately, this is a space to vette ideas. I spend a lot of time in diverse industries dealing with diverse sales, marketing and technology challenges. In my travels, I find a lot of good ideas…and more importantly, a lot of bad ones. It’s your job to keep me in check.
Current info:
Rob Gorrie
416.567.4715
robatdigitalads {@} gmail.com
