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http://www.robgorrie.com/2007/09/28/in-store-spending-trumps-internet-advertising-in-growth/

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Please see: http://www.robgorrie.com/2007/09/25/air-canada-the-2d-bar-code/ and update your bookmarks

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http://www.robgorrie.com/2007/09/24/ooh-ad-spends-up-due-to-digital-signage/

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this article (and blog) have been moved.

Please see http://www.robgorrie.com/2007/09/19/the-path-to-digital-signage-success/

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When critics of advertising on Digital Signage decide to crticize our industry, they generally group everything (locations, venue types, positioning, Operator competence/ quality, content quality/relevance, ad quality/relevance, audience, measurement) into one big picture, hang it on the wall and then go to town by throwing darts over their shoulder.

That’s like saying the TV medium failed an ad campaign because household TVs, on average, aren’t big enough…

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