I found this on Peter Childs’ site. Great little spoof on the Consumer/Advertiser relationship, as manifested in a date:
Made me smile. It’s a Belgian production made by….wait for it…..
MICROSOFT’S Digital Advertising Solutions!
Click “more” below to see the video.
See The Vid:
I’d love to figure out how we can use Digital Signage in a way that doesn’t fall into this trap.
Here’s a great quote from the MS team on why they did it as a movie:
“We want to try and tell that digital media is not about technology but about quality of communication, about the interaction between 2 people. There is no better medium than a movie to symbolize the one-to-one communication between people, in this case between an advertiser and a consumer.” This only answers the question as to the choice of the medium, of course.
Can I paraphrase that into Digital Signage?
You can see the whole blog at: www.BringTheLoveBack.com
digital-signage