Here we are, going into the host week of the largest annual show supporting Digital Signage in Chicago, the Digital Signage Expo.
I’m really looking forward to the show this year. Lots of new faces in the industry so it should be a fun schmoozefest. I’ll be wandering around throughout the day so if you want to meet up, send me an email at rob {@} adcentricity.com. I’d love to meet and greet
In the meantime, however, here begins the ultimate week of over-hype and over the top press releases. They’ve already begun, in case you hadn’t seen the flurry of activity via Google Alerts.
They get kind of predictable after a while. I’m thinking of starting a contest. Fill in the blanks correctly and win a prize – I’ll buy you a beer in Chicago Thurs night:
__________ has the largest network of ____________ with over __________ venues/locations.
__________’s technology is world leading in the field of _________ and will help ________ dominate the marketplace by _______.
Of course, no one does it better than GSBC, or whatever they are now (Digicurve), but Dave Haynes covers that quite well. Hmmm…I wonder if GSBC will be at the show. Maybe we can have a session with them and really learn how they’re going to be making 43 Billion a year 
The “over-hype” gets a little silly and I marvel at the folks who continue to make claims that are as over the top as what I’ve read lately….e.g. if you’ve only got 75 locations, you are NOT the largest network in your region…do a little research. Most people glaze over as soon as they start reading that type of stuff in press releases.
It’s like watching the press releases in 99 at ComDex all over again through the .com heyday! I think we might get a little more “serious” attention from the mainstream once we stop making over the top claims in outbound PR. But that’s just my opinion
