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Dave Haynes over at Screen Media posted a great post+article on his blog: Will agencies and buyers book spots online?. (Thanks for the podium Dave )

Wherein he referenced my company, ADCENTRICITY:

(the web site is still in production, sorry – if you want more info, email me at rob {@} adcentricity.com), and he correctly outed me in saying that I would weigh in .

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This post (and blog) have moved to:

http://www.robgorrie.com/2007/04/19/extending-digital-signage-back-to-the-3rd-screen-mobile/

Please update your bookmarks

Really interesting commentary on Ad Age by the ex-leader of Young & Rubicam (a WPP company – $1.4 Billion in Agency sales in 2005)

This is relevant to Digital Signage only in that it will become a big part of our industry going forward. Ed Ney is basically calling for the end to Agency Commissions on media (agency makes 15%). His comment was that the agencies rarely keep the commissions anyway and give them back to their clients and that it just inflates the total media sales numbers unnecessarily.

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The contents of this post have moved (as has this blog)

Please see http://www.robgorrie.com/2007/04/16/proof-of-play-on-digital-signage-an-evolving-standard/

and update your bookmarks

Interesting article over at Marketing@Retail – A good resource for retail centric Digital Signage Info and research.

I’ve made some comments in the past on the disparate and competitive approaches to Digital Signage Metrics and Associations in the past and how they aren’t playing nice, which really only hurts the industry…I’m now eating crow

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More traditional media deadpool fodder – to the tune of $200 Million (ish).

Interesting article on AdvertisingAge on Kimberly-Clark adding, for the first time, some global marketing representation.

To give you an idea, K-C Spends about 370 million a year (2005 #s). They are increasing spend by 200 million to around 600,000,000. Decrease to TV spending (or traditional media as a whole) looks like about 10-15% compared to 2004. They spent approx. 133 Million on TV and 120 Million on Magazines (2005)

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This post has been moved.

Please see: http://www.robgorrie.com/2007/04/09/video-phones-digital-signage-and-some-interesting-ideas/ and update your bookmarks

I’ve been speaking with a number of networks recently about Advertising and the importance of “Proof of Play” or “Proof of Performance” as a reporting tool on their networks.

It amazes me sometimes that people don’t realize how important this is in the construction or development of various networks or solutions. In a medium that is as fragmented as Digital Signage, reporting and proving that an Ad was actually played is almost as important as the fact that a network can play ads.

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Dave Haynes over at Screen Media (link in the BlogRoll to the right) passed this on to me.

http://www.xlntads.com/

This has been coming out more and more. There’s a ton of great user generated content coming that can be used for both ads and place-based content. Check out my thoughts on Home Depot (http://digitalads.wordpress.com/2007/01/18/digital-signage-content-exchange/) for more thoughts on where this is likely going.

The good thing is I keep finding higher and higher quality in these areas. I’d be interested to hear when networks start syndicating this stuff and how effective it is/how it’s received…they’re all very unique/different spots than what we’re normally spoonfed on the ad side

digital signage

A good, insightful read for those who are either running their own show or considering it.

http://ricksegal.typepad.com/

Rick Segal is a smart guy I ran into in my past life. He is a VC at JL Albright here in Toronto. Ex-Microsoft, Ex-Chapters, etc. I’ve run into him once or twice in the past. He’s got good insight, invests in a few companies owned by friends of mine, has turned down a number of my past (immature) ideas , etc. but always entertains the conversation and gives good responses back to those who are willing/able to listen. He works in/funds primarily tech startups.

He started a blog a few months ago that I’ve been reading that has some good info/insight and I thought I’d pass it on given the amount of entrepreneurs that are in the Digital Signage business who may need some advice on the VC/funding front.