Comments on: Mediocrity in Thought Process in Digital Signage Content http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/ Advertising and Digital Signage Manifestos (and Opinions) Thu, 17 Dec 2009 15:42:31 +0000 http://wordpress.com/ hourly 1 By: секс знакомства геев http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-1477 секс знакомства геев Thu, 17 Dec 2009 15:42:31 +0000 http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-1477 и всё эе: шикарно.. и всё эе: шикарно..

]]> By: Air Canada & the 2D Bar Code « >> Advertise Here! http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-918 Air Canada & the 2D Bar Code « >> Advertise Here! Tue, 25 Sep 2007 18:26:45 +0000 http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-918 [...] That way we could get beyond the generic, value-deficient content that existed at least as early as last Feb in some of our airports and add more value to the patrons while they wait- See here and Dave Hayne’s comment on what COULD be below the post [...] [...] That way we could get beyond the generic, value-deficient content that existed at least as early as last Feb in some of our airports and add more value to the patrons while they wait- See here and Dave Hayne’s comment on what COULD be below the post [...]

]]> By: “Adlets” for Digital Signage « >> Advertise Here! http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-811 “Adlets” for Digital Signage « >> Advertise Here! Mon, 27 Aug 2007 18:41:58 +0000 http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-811 [...] recently extolling the idea that consumers sit around for countless hours mindlessly watching that oh-so-engaging Digital Signage content that’s out there, some less partisan studies I’ve been privy to actually support the idea that SOME viewership [...] [...] recently extolling the idea that consumers sit around for countless hours mindlessly watching that oh-so-engaging Digital Signage content that’s out there, some less partisan studies I’ve been privy to actually support the idea that SOME viewership [...]

]]> By: Widgets For Digital Signage « >> Advertise Here! http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-206 Widgets For Digital Signage « >> Advertise Here! Thu, 24 May 2007 21:50:54 +0000 http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-206 [...] Mediocrity in thought process in Digital Signage Content [...] [...] Mediocrity in thought process in Digital Signage Content [...]

]]> By: Video Phones, Digital Signage and Some Interesting Ideas « >> Advertise Here! And Here! And Here! http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-77 Video Phones, Digital Signage and Some Interesting Ideas « >> Advertise Here! And Here! And Here! Mon, 09 Apr 2007 14:02:05 +0000 http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-77 [...] and shaping content and capabilities on Digital Signage. I whined a bunch on another post HERE that not enough thought was given to what content goes on Digital Signage and we’re only [...] [...] and shaping content and capabilities on Digital Signage. I whined a bunch on another post HERE that not enough thought was given to what content goes on Digital Signage and we’re only [...]

]]> By: Rob Gorrie http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-13 Rob Gorrie Tue, 13 Feb 2007 18:36:14 +0000 http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-13 that would require 10 more 25 year old media editors at taxpayers expense :) Agreed! Dave! Even if it's content from Atlanta's tourism department and not just ads - they already have a wack of video content! I've got to point back to Mochilla again (<a href="http://digitalads.wordpress.com/2007/01/18/digital-signage-content-exchange/" rel="nofollow">http://digitalads.wordpress.com/2007/01/18/digital-signage-content-exchange/</a>), or at least providers LIKE them: Even if the content isn't arduous to maintain and is national instead of regionalized, what about running a spot, sponsored by Chrylser, from Car and Driver that is 3rd party content about a Chrylser Car or even "Good Car Care"? It's important to note that "targeting" doesn't always mean "relevant". I need to write another blog post on this. that would require 10 more 25 year old media editors at taxpayers expense :)

Agreed! Dave! Even if it’s content from Atlanta’s tourism department and not just ads – they already have a wack of video content!

I’ve got to point back to Mochilla again (http://digitalads.wordpress.com/2007/01/18/digital-signage-content-exchange/), or at least providers LIKE them:

Even if the content isn’t arduous to maintain and is national instead of regionalized, what about running a spot, sponsored by Chrylser, from Car and Driver that is 3rd party content about a Chrylser Car or even “Good Car Care”?

It’s important to note that “targeting” doesn’t always mean “relevant”. I need to write another blog post on this.

]]> By: screenmedia http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-12 screenmedia Tue, 13 Feb 2007 15:08:59 +0000 http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-12 yes, the screens at Pearson Airport in Toronto -- also a CBC thing -- are equally hopeless and wrongheaded. How about, if I am sitting in a departure lounge waiting for my flight to Vancouver, showing me content on where to eat, drink and play and stay in Vancouver??? And when that plane pushes off and that gate is instead sending people to Atlanta, change the content to stuff about Atlanta - that's actually relevant to what I am about to be doing? yes, the screens at Pearson Airport in Toronto — also a CBC thing — are equally hopeless and wrongheaded.

How about, if I am sitting in a departure lounge waiting for my flight to Vancouver, showing me content on where to eat, drink and play and stay in Vancouver???

And when that plane pushes off and that gate is instead sending people to Atlanta, change the content to stuff about Atlanta – that’s actually relevant to what I am about to be doing?

]]> By: theredpost.com/blog/ » The current push-tons-of-content approach http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-11 theredpost.com/blog/ » The current push-tons-of-content approach Mon, 12 Feb 2007 19:19:30 +0000 http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/#comment-11 [...] added some blogs to my blogroll, and Rob at Advertise Here! posted about the Mediocrity in Thought Process in Digital Signage Content. An excerpt: We all have to remember that content isn’t relevant unless it adds VALUE to those [...] [...] added some blogs to my blogroll, and Rob at Advertise Here! posted about the Mediocrity in Thought Process in Digital Signage Content. An excerpt: We all have to remember that content isn’t relevant unless it adds VALUE to those [...]

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