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February 12, 2007
Mediocrity in Thought Process in Digital Signage Content
Posted by Rob Gorrie under Advertising, Digital Signage, Mobile[7] Comments
February 12, 2007 at 2:19 pm
[...] added some blogs to my blogroll, and Rob at Advertise Here! posted about the Mediocrity in Thought Process in Digital Signage Content. An excerpt: We all have to remember that content isn’t relevant unless it adds VALUE to those [...]
February 13, 2007 at 10:08 am
yes, the screens at Pearson Airport in Toronto — also a CBC thing — are equally hopeless and wrongheaded.
How about, if I am sitting in a departure lounge waiting for my flight to Vancouver, showing me content on where to eat, drink and play and stay in Vancouver???
And when that plane pushes off and that gate is instead sending people to Atlanta, change the content to stuff about Atlanta – that’s actually relevant to what I am about to be doing?
February 13, 2007 at 1:36 pm
that would require 10 more 25 year old media editors at taxpayers expense
Agreed! Dave! Even if it’s content from Atlanta’s tourism department and not just ads – they already have a wack of video content!
I’ve got to point back to Mochilla again (http://digitalads.wordpress.com/2007/01/18/digital-signage-content-exchange/), or at least providers LIKE them:
Even if the content isn’t arduous to maintain and is national instead of regionalized, what about running a spot, sponsored by Chrylser, from Car and Driver that is 3rd party content about a Chrylser Car or even “Good Car Care”?
It’s important to note that “targeting” doesn’t always mean “relevant”. I need to write another blog post on this.
April 9, 2007 at 9:02 am
[...] and shaping content and capabilities on Digital Signage. I whined a bunch on another post HERE that not enough thought was given to what content goes on Digital Signage and we’re only [...]
May 24, 2007 at 4:50 pm
[...] Mediocrity in thought process in Digital Signage Content [...]
August 27, 2007 at 1:41 pm
[...] recently extolling the idea that consumers sit around for countless hours mindlessly watching that oh-so-engaging Digital Signage content that’s out there, some less partisan studies I’ve been privy to actually support the idea that SOME viewership [...]
September 25, 2007 at 1:26 pm
[...] That way we could get beyond the generic, value-deficient content that existed at least as early as last Feb in some of our airports and add more value to the patrons while they wait- See here and Dave Hayne’s comment on what COULD be below the post [...]