>> Advertise Here!

People seem to be coming out of the closet with their good work all of the sudden. it’s great to see.

Akkerman pointed me at another one that is great to drive the point home on what we’re all exposed to, daily.

This is reminiscent of Blade Runner to me but, you tell me….Where’s your brand in this art?:

(more…)

I LOVE this video. Not so much for the message as much as for reaction to the screens.

This was sent to me by HP Akkerman in Holland who has a blog at narrowcasting.blieb.nl. I couldn’t get his full name because his profile link is busted. He has a great collection of videos on Digital Signage.

It’s a great creative piece done by the Anti-Advertising Agency with Graffiti Research Lab (GRL).

About half way through, watch the responses of the audiences to one of the “ads” that GRL puts up. Their reaction is why Digital Signage will grow faster than any other medium out there and why agencies are going to flock to use our already undervalued media.

(more…)

A friend of mine, Dan Stiavnicky, who is Director of Digital Media over at Y&R, a WPP company, just pointed me at an article on CNN that echo’d something I mentioned a little while ago on consumer behaviours and propensity to consume advertising that I thought I would highlight again because it helps the Digital Signage networks with their advertising.

I mentioned before in my post “Digital Advertising: “Targeted” Media versus “Relevant” Media” that we may want to stop talking so much about how “targeted” our network spaces are because the “context” of where someone sees an advertisement may not matter so much.

(more…)

My friend Stephen over at ScreenVox wrote a post on GM a while back on a potential opportunity for Digital Signage: GM Cuts $600 Million… and I wanted to add some of my own points, which I found interesting given the “follow the leader” type of approach you may see a lot in the channel/medium business.

To give some background to my follow up post, From Jan-Sep 2006 (9 months) GM spent $1,753,000,000 in advertising (all channels). A $600 million lop off the top is 1/3 of their overall (9 month) ad budget – that’s incredible.

There are much more educated people than I in this industry/area but as I was digging through the numbers even more, I started noticing some other trends which could have a pretty big impact or at the very least were interesting to see.

(more…)

While filling up at my neighbourhood Esso, I happened to pull up to a dead screen which was still playing audio. While I thought this was mildly amusing, I came back 8 hours later for a snack and it was still down:

This really is too bad. I’m not sure who manages this implementation anymore (I think it’s still VST Canada (aka FuelCast Network))

but having this dead screen for that long really cheapens the whole effect at that location. If you’ll notice in the picture, debit payment was also down so maybe there’s some bigger problems

But this post isn’t about dead screens. Seeing this dead screen and not seeing ads or content made my “perceived wait time” unbearably long. I’ve noticed this before but this incident prompted me to write about it.

Has anyone noticed how long it takes to fill up at Esso compared to any other gas station out there?

(more…)

Last month I wrote about Social Networking and mobility and where I thought it could go. Looks like things are continuing to move ahead in this area.

I just saw an article on TechCrunch that talked a bit more about a new solution in this space.

Down2Night is a service that integrates local events and venues and allows you to create alerts for yourself. It’s a combination of a voting style Digg service (you get alerts for the top voted venues/events) and the beginnings of a social networking application (in my eyes) because you could link it to networks of friends, have top voters profiled for successful events, etc. I’m not sure if you can also vote with your phone at this point.

I wrote last time that EVite would probably enter this market eventually and Down2Night might be a good acquisition target for them.

I could even see this being a good tie in for content for Digital Signage for some of the In-Bar networks that are being set up as you can provide relevant content at the bar produced by users that are both at the bar and elsewhere – almost a placed based self promotion marketplace…and we all like to self-promote now, don’t we.

This post and blog have been moved.

Please see http://www.robgorrie.com/2007/02/16/compelling-crown-cabs/ and update your bookmarks.

I’m absolute sponge for info. Strangely, I have data in my head about market conditions/forecasts from 3 years ago, and I use it to forecast out about what’s going to happen to industries and my clients. The more info you give me, the closer to accurate I become. So when I find relevant sources of opinions or news, I like to have it on me at all times:

First round-up: Litefeeds (http://www.litefeeds.com).

This is a wicked little application for phone or Blackberry where you can download RSS feeds (basically, things like what I’m writing right now, accessible on your phone/BB)

If you get a chance, give it a try. I believe you just have to point your phone or BB to http://www.litefeeds.com/m. It’s free and really keeps you in the know on competitors and market info

If you’re in sales, I highly reco this tool.

The wikipedia of org charts:
http://www.cogmap.com.

I’m a big believer in sharing

This post has been moved:

http://www.robgorrie.com/2007/02/13/first-comes-google-then-comes-cisco-whos-in-the-baby-carriage/

Please update your bookmarks